Salesforce has launched its new Salesforce AppExchange Partner Program aimed at helping developers, startups or ISVs to build, market and sell intelligent apps.

“The convergence of AI, IoT and massive datasets has created incredible new opportunities for developers to move beyond the app—and build components, intelligent bots, data streams and more,” said Leyla Seka, executive vice president of AppExchange, Salesforce. “The new AppExchange Partner Program empowers the next generation of Salesforce ISVs with a single destination for everything they need to succeed.”

The new AppExchange Partner Program, replacing the current ISV Partner Program, includes a new pricing structure that provides enablement and support based on the partner’s AppExchange Trailblazer Score—a new, point-based system founded upon customer sat scores, technology adoption, training, and other factors.

Salesforce is lowering the baseline percent-net-revenue (PNR) model for all new AppExchange Partner Program partners from 25 percent to 15 percent. Existing partners are eligible for the new PNR terms upon renewal of their current contracts.

New onboarding tools and other resources have also been added, along with a $100 million budget for investments in entrepreneurs and companies that are building transformative apps around the Salesforce platform.

Channel Impact®
Much of the company’s success is based on the applications that can be leveraged and developed with forward-looking qualities. This program is clearly designed to facilitate those efforts.