CA Technologies has rolled out a new CA Advantage Partner Program, introducing two new partner levels, Focus and Global, which are offered by invitation to strategic partners based on revenue commitment and expectations, including more stringent business plan requirements and higher performance thresholds. Partners participating at this level will receive extended benefits.
In addition, the new program has been adjusted for reduced complexity and expanded benefits, including a new tactic that enables partners to choose their performance rewards as either business development funds, or rebates. To encourage partners to strengthen their skills and expertise around CA capabilities, CA will provide a higher level of reward to partners who choose business development funds, which can be used toward training and practice development.
A new partner portal has also been unveiled, enhancing support for integrated marketing programs and also a self-service campaign management tool with pre-built co-branded campaigns.
“The redesigned CA Advantage Partner Program reflects [partners’] significant input with a framework and new benefits that ensure profitable and sustainable growth for both Partners and CA,” said John Eldh, senior vice president of global partner and digital sales at CA. “Our mission is to leverage our joint resources to deliver value and exceptional experiences for our customers.”
The flexibility with respect to the performance rewards is a particularly interesting development that will leave many CA partners strategizing their approach in order to maximize the positive impact.