CenturyLink, the Monroe LA-based service provider, has rolled out a variety of alliance program enhancements.
Highlights include new program tiers for independent sales agents or brokers; software alliance upgrades for companies who partner with CenturyLink to build, integrate, deploy, maintain and sell co-created solutions; a systems integrator alliance program; and a strategic partner alliance program.
“We are transforming the way we meet and exceed the needs of our customers through our alliance programs,” said Bill Corbin, CenturyLink senior vice president, alliances and strategic partnerships. “By tailoring our alliance programs for software, strategic and system integrators, we are building stronger, long-term relationships with our trusted partners.”
CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia.
The world of the indirect sales channel has become far more diverse than ever before. Effective go-to-market strategies need to be designed in ways that meet the needs of all of a company’s sales constituencies.