Comm100, a Vancouver-based vendor specializing in digital customer engagement solutions, has announced the launch of its new partner program. The three-pronged program will focus on traditional channel partners reselling Comm100’s products, a white label channel for larger global or vertical-specific partners/BPOs/MSPs, and an OEM channel that embeds the vendor’s solutions within other customer engagement platforms. The complete Comm100 platform includes live chat, AI and non-AI chatbots, social media, email, and self-serve knowledge base solutions.
“In response to the digital ‘revolution,’ the customer engagement industry is growing quickly with vendors from every segment seeking to expand their offerings and gain market share,” said Kevin Gao, co-founder and CEO of Comm100. “Through our unique reseller, white label and OEM programs we are building a bench of trusted partners and increasing our market reach. This will position us for accelerated growth as the market for digital customer engagement solutions continues to expand.”
Comm100 will also allow qualified partners to white label its solution. This is expected to help channel partners and OEM partners to fast track their entry into the digital engagement sphere while also maintaining expectations for customer experiences.
The company claims a customer list that includes HP, Advance Auto Parts, Stanford University, and Veridian Credit Union.
The company hopes to leverage the channel towards a larger customer base and increased uptake of digital engagement solutions. For the partners, the new program will likely provide an additional opportunity for differentiation, especially through the white box aspect.