Dataguise, a Fremont, California-based data privacy and compliance company, has formally rolled out its “DgSecure Partner Program.”
The program leverages a two-tier channel partner ecosystem consisting of Elite Technology Partners who either co-market or package Dataguise DgSecure as part of the sales process and integrators/VARs who sell to enterprises and manage the deployments.
Program elements include training and certification, financial rewards, incentives, demo software, qualified leads, sales enablement tools, MDF/Co-op, and a prospect management database for deal registration and marketing resources. An account management team provides help with deployments and technical, sales engineering support.
“Proper data privacy protection and compliance is most effective under a single platform as it dramatically simplifies the operations and management of data security in large-scale environments,” said JT Sison, VP, Marketing and Business Development for Dataguise. “Our new channel enhancements will be instrumental in driving partner success in this area, reducing the potential for business conflicts and encouraging greater collaboration and revenue.”
Security and data governance are both growing in importance as well as prominence within the aggregate customer mindset. Building a solid value proposition for channel partners can go a long way towards strengthening a company’s market position.