Datto, the Norwalk, CT-based security vendor, has launched a new global partner program for the managed services provider community.
The new program includes business planning, commercial and technical education sessions, enhanced training and onboarding best practices, as well as access to Datto’s business continuity, disaster recovery and managed networking solutions. The program structure benchmarks partners by monthly recurring revenue in four new tiers: Business, Professional, Enterprise, and Blue.
Program highlights include advanced sales tactics training; a marketing automation platform with pre-built promotional campaigns, co-branded and customizable collateral, and streamlined social media content; benchmark analysis that enables partners to evaluate their businesses against new research and benchmarks from top Datto partner performers; and an NFR program.
“This new program allows us to engage with our partners on a much deeper level, empower them with the tangible tools and resources they need to be successful, and motivate them with fresh, new benefits,” said Sue MacGregor, director of partner marketing at Datto. “Our partners have grown at a tremendous pace and it’s a necessity that our enablement programs evolve in lockstep to further support their business growth and success.”
Adding fresh features to meet the needs of a wide variety of channel constituents is always an important element to preserving and building successful partnerships.