Dell EMC Enhances Cloud Service Provider Partner Program; Builds Solutions Engineering Practice

Dell EMC is investing more heavily in its approach to the service provider industry, including communications service providers, cable multiple system operators, hosting/co-location providers, public cloud providers, vertical market cloud specialists, and consumer webtech providers. The effort includes an expanded service provider track in the Dell EMC Partner Program and a new solutions engineering practice.

The Cloud Service Provider track is designed to facilitate the creation of differentiated cloud services, shorten time-to-market and accelerate time-to-revenue. Components include new rebates and access to both earned- and proposal-based business development funds; higher rewards for cloud resale partnering between participants in the Dell EMC Partner Program Cloud Service Provider and Solution Provider tracks; and increased sales and marketing investments.

The company is also investing in a global solutions engineering practice to produce a wide range of tested and validated systems for various service provider use cases. The solutions integrate software-defined storage (SDS) and software-defined networking (SDN) from Dell EMC including ScaleIO and OS10 respectively, as well as SDS and SDN capabilities with partners.

“Our goal is helping service providers digitally transform their operations and delivery models with modern internal infrastructures using common, scalable and flexible building blocks,” said Tom Burns, Dell EMC’s senior vice president & general manager, Networking, Enterprise Infrastructure & Service Provider Solutions. “With our deep knowledge of the service providers’ environments, business requirements and partners, we can deliver best-in-class solutions – from hardware to platforms to fully validated systems.”

Service providers have the opportunity to partner with Dell EMC Services and build relationships that go beyond typical off-premise services.

Channel Impact^®
The upgrades are intended to help accelerate service creation, adoption and monetization. These facets will be necessary as the merged company attempts to build strengthened relationships with partners.