Ingram Micro has launched its new digital marketing program for partners. Marketed as “Ingram Micro Partner Connect,” the new offering is designed to provide allied partners with personalized, premium digital marketing content delivered as-a-service.
The new platform includes a personal dashboard, domain name and the ability to receive real-time analytics to help assess lead activity and ROI. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, Partner Connect is now generally available to channel partners in the U.S. and Canada.
In addition to customized content, the platform provides real-time, data-based analytics, and management from a single dashboard.
“Making the move to digital marketing is a must for channel partners looking to build their brand and grow their business,” said Dennis Crupi, executive director of marketing at Ingram Micro. “Supported by Ingram Micro’s world-class and experienced digital marketing team, Ingram Micro Partner Connect addresses this gap and simplifies digital content marketing, making it easy for resellers to enhance their digital presence with personalized content, targeted Google Ad Word campaigns and real-time analytics.”
Ingram Micro Partner Connect is intended to streamline the development and management of digital marketing campaigns that promote their company brand, solutions and services to a wider variety of end-users, leveraging a SaaS-based digital marketing platform.