LivePerson Launches “Conversational” Partner Program

LivePerson, Inc., a New York City-based vendor specializing in “conversational commerce solutions,” has launched a global partner program to support channels for small and medium-sized businesses.

The company’s platform, “LiveEngage,” enables businesses to message with customers on third-party digital messaging channels from a single place. Furthermore, built-in AI-powered bots enable businesses to handle these interactions at scale.

“Conversational commerce isn’t a typical ‘add more overhead’ sale, but a sales and growth driver, adding value from Day One,” said Avi Kedmi, EVP of LivePerson’s commercial business group. “We believe solution providers will be the conduit for the widespread adoption of conversational commerce with SMBs because they have built trust and credibility over their many years of service.”

The company claims that solution providers that serve SMBs can earn in excess of 30-point margins on their solutions while retaining full control of their customer relationships, including billing, bundling, pricing, and packaging. They can also charge for solution implementation, optimization, and ongoing support, with second-level help from company reps.

LivePerson claims 18,000 customers, including Citibank, HSBC, Orange, and The Home Depot.

Channel Impact^®
This space can serve as an interesting differentiator for solution providers in search of new ways to add value.