HPE Rolls out Consumption Program, Updates Digital Marketing Program
Hewlett Packard Enterprise (HPE) officially rolled out “HPE GreenLake Flex Capacity,” a new offering designed to make it easier and more profitable for partners to sell HPE’s on-premises consumption solution. Partners can help customers adopt a pay-per-use model and access new on-premises technologies – such as software-defined infrastructure, all-flash storage and private cloud.
Launched with specific packages for seven HPE products, the offering features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell, enabling an ongoing annuity stream that the company estimates will deliver a projected 25% year-over-year growth rate.
HPE has also introduced enhancements to its Partner Ready Digital Marketing Program and has developed new education offerings and a personalized digital marketing assessment to help partners improve their marketing and sales effectiveness. Within the Marketing Pro Academy, authorized partners will have full access to videos, whitepapers, presentations, and guides designed to educate them on the latest digital marketing topics and trends. A series of in-person marketing workshops will also be hosted.
In addition, a new “Digital Marketing Maturity Assessment” is intended to help partners to better understand their digital and social capabilities through a structured online survey and assessment framework. The assessment provides personalized reports with steps and recommended actions for improvement across five key areas including Digital Identity, Organizational Commitment, Analytical Framework, Customer Relationship Management, and Campaign Planning & Execution.
Many customers want to pay for the infrastructure they consume each month — allowing flexibility to scale up or down as required, while avoiding capital expenses. The new GreenLake Flex Capacity program will likely help facilitate that. Meanwhile, customers’ increasing reliance on digital content and resources during the purchase decision process raises the marketing requirement for channel partners hoping to remain competitive. The new resources being made available can help partners execute on marketing plans more effectively.
FireEye and Gigamon Announce Partnership to Improve Security for Joint Customers
Gigamon and FireEye have announced a global strategic partnership that offers customers FireEye’s network security combined with the Gigamon GigaSECURE security delivery platform that provides access and control of network traffic and options for both inline and out-of-band deployments.
As strategic alliance partners, the two companies promise to provide performance, scale and resiliency of comprehensive prevention and detection security solutions in large enterprise networks; enable greater threat detection; and reduce the need for network downtime due to planned and unplanned outages for maintenance or device failure.
“Our joint solutions have already been deployed by hundreds of customers worldwide to improve efficiency and decrease complexity of their security stack,” said Ananda Rajagopal, vice president of products at Gigamon. “Together we will continue to deliver pre-integrated, market-leading solutions that will help our joint customers achieve increased confidence in their security posture.”
“Customers today are overwhelmed by managing multiple, disparate security solutions,” said Rich Stegina, vice president of strategic partnerships at FireEye. “Gigamon and FireEye have been long time integration partners, and over the years we’ve seen the joint solution benefit both our mutual customers and our channel partners.”
The strategic alliance combines network packet broker capabilities with threat management, and is likely to help both companies and their channel partners bring a unified approach to global sales and deployments with deeper integration.
Tufin Launches Service Delivery Partner Program
Tufin, a Boston-based provider of network security policy orchestration solutions, has launched its new Service Delivery Partner Program targeting “services-ready” partners able to successfully deploy, configure, and customize the company’s network orchestration suite.
Focusing on enterprise cybersecurity, the company claims management of thousands of firewall and network devices and emerging hybrid cloud infrastructures for more than 2,000 customers including more than half of the top 50 companies in the Forbes Global 2000.
The program currently offers two tiers of participation.
Service Delivery partners deploy Tufin SecureTrack and SecureChange. They are Tufin-certified, and capable of configuring, troubleshooting, and maintaining Tufin Orchestration Suite in production environments.
Service Delivery Plus partners provide the Service Delivery capabilities, as well as the advanced ability to build and support Tufin Orchestration Suite customizations, including custom reports, third party API integrations, automatic import functionality, advanced Unified Security Policy configurations, and scripted conditions.
Overall program benefits include referral opportunities, access to the vendor’s best practices and tools, exclusive roadmap reviews and workshops, and direct access to Level 2 support.
“Tufin’s Service Delivery Partners undergo a rigorous certification process, differentiating them from the competition and increasing credibility among Tufin’s customer base,” said Raj Motwane, the company’s vice president of global services and support. “Backed by training and enablement, these partners now have the opportunity for an additional revenue stream.”
At the program’s launch, Tufin welcomed inaugural partners AERAsec Network Services and Security, Exclusive Networks (UK), and G2 Deployment Advisors.
The new program opens an additional revenue stream for partners, and can help to deepen their security presence in enterprise accounts.