Monday Morning Impact – March 14

Published On: March 14, 2016Categories: Buzz, Uncategorized

Bay Dynamics Launches Insider Threat Alliance Program

Bay Dynamics, a San Francisco-based Cyber-risk analytics vendor, has rolled out an alliance partner program to support regional- and national-level resellers, consultants, solution providers, integrators and MSPs addressing insider threats.

“Cybersecurity is a human-centric issue. Insiders within an organization hold the keys to the crown jewels and just one misstep – whether unintentional or malicious – can put those keys in the wrong hands,” said Feris Rifai, co-founder and CEO at Bay Dynamics. “Our Insider Threat Alliance program unites the best of the best in security expertise and technologies to help businesses catch and stop the security missteps before they happen and therefore minimize organizations’ cyber risk.”

The vendor has developed an analytics platform that collects and analyzes data from organizations’ already existing security controls, contextualizes it so that it tells a story about each user’s typical behavior, identifies and prioritizes who organizations need to investigate, and helps remediate risky behaviors and vulnerabilities to minimize organizations’ cyber risk.

Targeted risks include malicious users, users with compromised credentials, careless users who are leaking critical data, monitoring of third-party vendors that have network access, monitoring of insider systems and applications that can become channels for attack, and detection of risky and/or unusual behavior of privileged accounts.

Channel Impact
While much of the emphasis within IT security has been focused on external threats, many breaches occur as a result of malicious, negligent or uneducated behavior within the perimeter. An ability to mitigate this risk can be a strong differentiator for channel partners.

Itopia Rolls Out Channel-Friendly Cloud Automation Platform

Miami-based Itopia has announced its new end-to-end cloud services automation platform equipped to deliver Workspace-as-a-Service (WaaS) on any cloud infrastructure. Available exclusively to channel partners in the U.S., Itopia’s new Cielo Suite is expected to accelerate the adoption of cloud services by simplifying and monetizing the discovery, migration, delivery and ongoing management of WaaS to businesses of all sizes.

“Being able to deliver a consistent, secure and reliable computing experience across any device at any time is a service promise few channel partners have been able deliver on until now,” said Scott Markley, senior vice president of sales, Itopia. “Our new user friendly Cielo Suite gives channel partners the flexibility and control to move their clients’ on premises applications, infrastructure and workspaces to whatever cloud infrastructure they choose – whether it’s public, private or a combination of the two.”

MSPs and IT service providers who do not own or operate a data center or NOC can also leverage the Itopia Cielo Suite and complementary support services, and white label those services, if desired.

The company’s full indirect go-to-market model features a channel program that includes a dedicated channel account manager, application installation and certification services, sales and support training, white-label marketing collateral, 24x7x365 help desk, Tier 2, 3 and 4 support, managed backup/file recovery and access to a branded login portal.

Channel Impact
Services that give partners access to cloud and managed services without the necessity of a NOC can provide such partners with an entry point to a viable hybrid VAR model without taking on substantial risk.

Aerohive and Synnex Announce Exclusive WiFi Distribution Agreement

Synnex Corp. and Sunnyvale, Calif.-based Aerohive Networks have joined forces to deliver Aerohive’s complete portfolio of access points, routers, switches, and networking management tools through U.S. and Canadian channels.

“Aerohive has been a channel-driven company since it was founded in 2006 and channel partnerships have been critical to our growth over the years,” said Michael O’Brien, vice president of global channels at Aerohive Networks. “We are excited to collaborate with Synnex in this critical segment of the IT market.”

In addition to distribution logistics, the deal provides access to financing programs, education experts, SMB specialists and free predictive wireless surveys. The agreement is intended to benefit a range of technology verticals, particularly K-12 education.

Channel Impact
Although WiFi is already widely deployed, K-12 education is widely viewed among the sweet spots for expansion. The Aerohive alliance with Synnex will likely help the vendor establish additional momentum with channel partners pursuing this vertical.

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