Pax8 Launches Marketing On Demand Initiative

Pax8, a Denver-based value-added cloud distributor, has launched Marketing on Demand as part of its Cloud Wingman partner program. The intent is to help enable small and medium-sized business (SMB) service providers to build and scale their company’s marketing efforts.

“We are excited to launch Marketing on Demand through our Cloud Wingman partner program because it offers the resources service providers need to grow their businesses,” said Ryan Walsh, senior vice president of Partner Solutions at Pax8. “Marketing is time consuming, and it can take up a lot of money and resources that SMB service providers simply don’t have. This program is designed to ease the pain when it comes to designing collateral and creating comprehensive marketing campaigns to gain new leads and generate business.”

In addition to providing pre- and post-sales support, Pax8 is now offering partners access to customizable collateral and automated email campaigns as well as other resources and marketing assets with which service providers can creatively and effectively position their companies without additional headcount or cost.

Channel Impact^®
In an industry where technology dominates, marketing is often lower on this list of priorities among companies in this space. Anything that distributors can do to help augment these efforts will typically be viewed positively by allied partners.