Rubrik, a Palo Alto-based cloud data management company, has launched the Rubrik Velocity Partner Program, the company’s first global program for resellers.
Rubrik provides a platform to manage and protect data in the cloud, at the edge, and on-premises, supporting automation, backup and recovery, and accelerated cloud adoption.
The new program includes three tiers (Authorized, Select, and Elite), based on competency and performance. Requirements will vary based on country and partner size. The program also introduces new specializations to recognize specific capabilities. To further support partner education, the company is launching Rubrik Academy, a new enablement program for the partner ecosystem, which includes accreditations for partner sales, pre-sales, and post-sales. The program also introduces a rebate for Elite partners, lead and opportunity sharing, joint marketing funds, and incentives for partner sales and sales engineer representatives in the highest tiers. A Partner Technical Advisory Board is also being engaged.
“Rubrik’s unprecedented growth is due in large part to our phenomenal partner ecosystem and our 100% channel go-to-market approach,” said Bertrand Yansouni, VP of Worldwide Channel at Rubrik. “Our new Velocity Partner Program expands upon our commitment to the channel by empowering partners to drive their key business initiatives through Rubrik, like building their cloud business or driving more advanced services.”
The program will go into effect February 1, 2019.
The new program is intended to deliver a framework for differentiation, extended sales/technical enablement, and new rewards to support partners who invest in their business with Rubrik.