Tools to Measure Your Impact on the Channel
Let us provide you with the tools to measure results, spot future trends, and improve channel performance. Our services include:
- Custom analytics
- Predictive modeling
- Partner segmentation
Our services will give you data-driven answers to important questions, such as:
- What is your channel capacity, and how does it need to change to meet your revenue objectives?
- Do you have too many partners, or too few, or the right types of partners?
- What is the cost-to-serve of each channel type, and how does it compare to your direct channel?
- How well are your channel programs working? For example, to what extent are volume rebate programs actually driving behavior?
- What is the rate of product adoption by the end user or channel? How likely is your product to become an “orphan” within the channel?
- To what extent do your product features affect channel adoption?
- Why do some channel partners respond to marketing programs and others don’t?
- How effective are your various channel incentive programs in improving your product position with the channel?
- Which partners should you invest more heavily in, and which are not worth the investment?