Sophos, a UK-based company, focused on network and endpoint security, has expanded its partner program, adding training, certification and financial incentives that will help channel partners migrate towards cloud-focused customers.
“Partners see a big opportunity to help customers secure their public cloud deployments and they want to continue to receive the same benefits that they get through traditional sales models set up with their vendor partner programs,” said Kendra Krause, vice president of global channel at Sophos. “As customers increasingly adopt cloud computing – either all-at-once or methodically over time – partners need a strategic business model that includes innovative security technology, reliable vendor training and support, and financial incentives.”
A Partner can participate at one of two levels: a Professional level for partners who focus on consulting and selling services and an Expert level for those who also have deployment services for customers. The Expert level features enhanced lead sharing for partners, due to their ability to provide pre- and post-sales support as customers deploy, run and manage applications in Azure or AWS.
Other benefits include a rebate program and specialized training.
As cloud technologies become more pervasive in a wide variety of customer sets, vendors will continue to adjust their programs to optimize their partners’ ability to respond to these opportunities.