StorageCraft Announces Full Facelift on Partner Program

StorageCraft, a Utah-based data protection company, has re-launched its StorageCraft Global Partner Success Program.

The three-tiered program includes increased up-front and tier-based discounts, new back-end rebates, regular SPIFF programs, an overhauled MDF program intended to be more broadly available, and pre-configured marketing tools. The company has also revamped its deal registration component to provide enhanced protection in cases where the deal registered partner loses the deal to another StorageCraft Partner.

Partners can access billing, training, pricing, marketing, MDF, SPIFF tools and information through an upgraded portal, which uses multi-factor authentication.

This updated program infrastructure is intended to ensure high availability for partners as they conduct business 24/7, plus provide them with the ability to scale with ease.

“Rather than type-cast partners into a box, we have constructed the StorageCraft Global Partner Success Program to be highly flexible and modular so they can create tailored and differentiated solutions and services around their business model,” said Marvin Blough, vice president of worldwide sales at StorageCraft. “This way, we ensure they can successfully service and profit from every aspect of the business continuity category.”

The entire suite of StorageCraft products is available through Lifeboat, Synnex and Tech Data.

Channel Impact^®
The program has been specifically designed to let partners buy modularly. Partners are rewarded on any mix of product adoption to help ensure revenue growth and expansion opportunity.