Xerox has named Pete Peterson as the company’s new senior vice president of global channel strategy. As the team lead, Peterson will be responsible for revenue and profit growth, as well as leading and executing targeted investments across direct and indirect channels worldwide.
Peterson joins Xerox from Tessco Technologies where he led the sales organization. Prior to that, Peterson was the vice president of global channels at Brocade, after spending nearly 20 years at Tech Data, where he held various sales and marketing roles, ultimately serving as senior vice president of sales for the United States.
“Now that we support the largest solutions-enabled portfolio in the industry, we’re able to bring new opportunities to the partner channel that serves small and medium businesses (SMBs),” said Kevin Warren, chief commercial officer at Xerox. “Pete is part of our investment in that channel network – bringing to Xerox the extensive experience required to ratchet up recruitment and activation of partners that are the right fit and growth potential to increase our market share with SMBs.”
According to a company statement, Xerox is focused on enhancing and expanding its channel reach, particularly in the $20 billion multi-brand reseller space.