Zebra Technologies has announced a vertical specialization for healthcare-focused channel partners. Developed as an extension of the Zebra PartnerConnect program, the healthcare specialization is intended to provide qualified members with competitive differentiation and targeted benefits including growth incentives, qualified leads, strategic go-to-market support, and additional discounts on select healthcare products.
Zebra’s healthcare solutions include mobile computers, barcode scanners, printers, patient wristbands and barcode label supplies.
“Clinical mobility solutions are a growing segment in the healthcare landscape, and medical facilities are increasingly investing in technologies that enhance patient care and optimize workflows performed by doctors, nurses and clinician support staff,” said Zebra channel vice president Bill Cate. “We recognize the value and contribution of our partners dedicated to the healthcare industry, and the launch of this program signifies our commitment to the growth of these specialists.”
The new specialization will be available for healthcare technology providers in North America, Latin America and parts of Asia Pacific like Australia, New Zealand, India, South Korea and Southeast Asia. The suburban Chicago-based company claims more than 10,000 partners across 100 countries.
Zebra’s Healthcare Specialization Program will likely enable partners to compete more effectively in the healthcare market through access to specialized tools that can help drive sales. The designation can also provide value by endorsing partner skills in this area, thereby providing additional differentiation.