Commercial Go-to-Market Strategy
Creating Effective, Prescriptive Analytic Models
The client needed a comprehensive partner program to increase market share in the commercial marketplace.
Channel Impact developed analytics, metrics, and target levels by partner to estimate the effectiveness of the program. Return on investment (ROI) was analyzed after the program launch, to guide subsequent modification.
The successful framework and analytic model completely justified the investment in the program.
Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.