Commercial Go-to-Market Strategy
Creating Effective, Prescriptive Analytic Models
The Challenge
The client needed a comprehensive partner program to increase market share in the commercial marketplace.
The Solution
Channel Impact developed analytics, metrics, and target levels by partner to estimate the effectiveness of the program. Return on investment (ROI) was analyzed after the program launch, to guide subsequent modification.
The Result
The successful framework and analytic model completely justified the investment in the program.
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