Incentive Program Evolution
Building a Next-Generation Strategy
The Challenge
The client’s current go-to-market resources, practices, and incentives all favored business "as-is," and needed a holistic, next-generation strategy.
The Solution
Channel Impact identified the current program constraints, conducted a competitive analysis, and recommended a model that would create sufficient capacity of competent partners. We developed a future incentive program stack to drive deal registration, solutions, and demand funds, while aligning to the customer lifecycle.
The Result
Client successfully implemented a solution that drove customer success, client growth, and partner growth.
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