Reactivating Dormant Partners
This distributor wanted to reactivate partner accounts that had not purchased from them in a long time.
First, our Business Development Managers offered free marketing services to the targeted partner organizations. Next, our Virtual Partner Marketing Managers developed a customized lead generation campaign for each partner. Finally, we qualified the leads, making every aspect of the campaign journey as easy as possible on the partner to focus on closing the deal.
All deals generated from the campaign were booked through the sponsoring distributor. They achieved 100% of their goals in reactivating the target number of partner accounts.
Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.