Partner Engagement
Reactivating Dormant Partners
The Challenge
This distributor wanted to reactivate partner accounts that had not purchased from them in a long time.
The Solution
First, our Business Development Managers offered free marketing services to the targeted partner organizations. Next, our Virtual Partner Marketing Managers developed a customized lead generation campaign for each partner. Finally, we qualified the leads, making every aspect of the campaign journey as easy as possible on the partner to focus on closing the deal.
The Result
All deals generated from the campaign were booked through the sponsoring distributor. They achieved 100% of their goals in reactivating the target number of partner accounts.
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