This client wanted an easy way to deliver co-branded events to their partners but their employees did not have the bandwidth to take on the project.
The client turned to Channel Impact to develop and manage a Partner Events-in-a-Box program. Our services included creating:
- An Internal Operational Process: This mission-critical first step set up the internal operations for the program. This included establishing an easy way for partners to request Market Development Funds (MDF), gaining legal and finance approval, writing the program Terms & Conditions, and more.
- Content: Created virtual and live event kits with everything a partner needs to pull off a successful event.
- Marketing Communications: Developed internal and partner-facing communication plans and content.
- Marketing Concierge Offering: Provided Event Marketing Concierge Services, managing all aspects of the partner’s upcoming event.
We enabled this smaller organization with limited resources to offer robust, impactful partner marketing event services that delivered results.
Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.