This medium-sized global enterprise wanted to help their Field Marketing Managers scale by offloading partner event management responsibilities. Because their partners are Global System Integrators (GSI) and Service Providers (SP) that drive significant revenue, it was critical to engage a trusted, experienced agency.
THE CHALLENGE
THE SOLUTION
Channel Impact partner event experts took on management of the client’s GSI and SP events. End-to-end services included:
- Management of all event logistics
- Message development
- Crafting of internal and external communications
- Content creation and creative production of HTML emails, social media banners, event signage, infographics, and more
- Social media presence, including blogging and driving social engagement
- Reporting
THE RESULT
Client gained economies of scale, programmatic efficiencies, and an improved partner event experience with Channel Impact managing their events.
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