Partner Marketing Attribution
Strategizing Your Marketing Investment
The Challenge
The client needed to demonstrate the impact of its marketing on partner revenue.
The Solution
Channel Impact analyzed both the partner and customer marketing campaigns, to determine how to improve their efficacy. We calculated the individual and combined effects of campaigns on partner bookings, and characterized those partners who were most likely to respond.
The Result
By gaining an understanding of the ideal partners and which programs to extend, the client was able to better target their marketing investment, and easily show its business impact.
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