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Partner Marketing Attribution

Strategizing Your Marketing Investment

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The Challenge

The client needed to demonstrate the impact of its marketing on partner revenue.

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The Solution

Channel Impact analyzed both the partner and customer marketing campaigns, to determine how to improve their efficacy. We calculated the individual and combined effects of campaigns on partner bookings, and characterized those partners who were most likely to respond.

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The Result

By gaining an understanding of the ideal partners and which programs to extend, the client was able to better target their marketing investment, and easily show its business impact.

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CONTACT US

Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.

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Contact Us

EAST BAY OFFICE
1030 Country Club Drive, Suite B
Moraga, CA 94556
Phone: 925-948-8110

SILICON VALLEY OFFICE
19925 Stevens Creek Blvd, Suite 100
Cupertino, CA 95014
Phone: 408-973-7847

CANADIAN OFFICE
2633-21 Street SW
Calgary, Albert T2T 5A9

info@channel-impact.com

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