This Partner Marketing Leadership team needed to understand how their partner marketing investment was influencing pipeline growth and share the results during Quarterly Business Reviews (QBRs).
We provided the client with an easy way to monitor and communicate their key performance indicators (KPI). With multiple data sources including Deal Registration, Market Development Funds (MDF), Point of Sale (POS) and their Co-Marketing Platform, Channel Impact built a Tableau dashboard that compiled all the data in to a single tool. This enabled the client to see the KPIs at-a-glance and delivered the flexibility to dig deeper in to each data cut.
With the new Partner Marketing Dashboard, the client can easily spot trends, monitor campaign usage, measure partner generated pipeline, and track return on investment (ROI) around the globe.
Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.