Partner Segmentation
Deciding which Partners to Invest In
The Challenge
Our technology client needed guidance on which partners would be best to invest in.
The Solution
Channel Impact performed a partner segmentation exercise, using data analysis to create a roadmap of partners, based on historical performance and bookings.
The Result
Our client now has a clear investment plan for each partner segment; from coverage models and best practices to ROI. They're better able to identify which partners are projected to grow faster than the market.
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