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Sales Kick Off

Improving Visibility to Key Partners

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The Challenge

SKO meetings are annual opportunities for clients to get in front of the account managers (AM) of their most strategic partners. This client wanted to maximize face time and their investment by taking full advantage of every aspect of the Sales Kick Off (SKO).

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The Solution

Channel Impact helped optimize their SKO opportunity by crafting meaningful messaging that directly addressed:

  • How the two companies could work together to solve a customer issue and drive demand
  • Programs the partner can take advantage of to make it easy and financially rewarding for the two companies to work together
  • Where to turn for additional resources and help with closing deals

We ensured that all elements were targeted to this audience – from the main stage presentation, to booth signage to sales collateral

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The Result

The client had a successful SKO meeting and replicated the content in three additional global SKOs the partner held.

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Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.

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1030 Country Club Drive, Suite B
Moraga, CA 94556
Phone: 925-948-8110

SILICON VALLEY OFFICE
19925 Stevens Creek Blvd, Suite 100
Cupertino, CA 95014
Phone: 408-973-7847

CANADIAN OFFICE
2633-21 Street SW
Calgary, Albert T2T 5A9

info@channel-impact.com

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