THE CHALLENGE
SKO meetings are annual opportunities for clients to get in front of the account managers (AM) of their most strategic partners. This client wanted to maximize face time and their investment by taking full advantage of every aspect of the Sales Kick Off (SKO).
THE SOLUTION
Channel Impact helped optimize their SKO opportunity by crafting meaningful messaging that directly addressed:
- How the two companies could work together to solve a customer issue and drive demand
- Programs the partner can take advantage of to make it easy and financially rewarding for the two companies to work together
- Where to turn for additional resources and help with closing deals
We ensured that all elements were targeted to this audience – from the main stage presentation, to booth signage to sales collateral
THE RESULT
The client had a successful SKO meeting and replicated the content in three additional global SKOs the partner held.
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