This client wanted to increase revenue from their long-tail value-added resellers.
THE CHALLENGE
THE SOLUTION
Our Virtual Partner Marketing managers worked side-by-side with the partner to understand their business proposition, target market, and campaign goals. Using analytics, we helped the partner fine-tune their prospect list. Through video technology, we taught the partner how to take advantage of the vendor’s campaign library and customize their marketing assets. Finally, a campaign journey was created for each partner, developing an ongoing cadence of lead generation activities.
THE RESULT
The partners outperformed by executing more campaigns than were forecasted, and generated an impressive pipeline of marketing-qualified leads.
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