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Virtual Partner Marketing Managers

Making it Easy for Partners to Generate Demand

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The Challenge

This client wanted to increase revenue from their long-tail value-added resellers.

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The Solution

Our Virtual Partner Marketing managers worked side-by-side with the partner to understand their business proposition, target market, and campaign goals. Using analytics, we helped the partner fine-tune their prospect list. Through video technology, we taught the partner how to take advantage of the vendor’s campaign library and customize their marketing assets. Finally, a campaign journey was created for each partner, developing an ongoing cadence of lead generation activities.

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The Result

The partners outperformed by executing more campaigns than were forecasted, and generated an impressive pipeline of marketing-qualified leads.

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CONTACT US

Learn more about how Channel Impact® can help you drive incremental sales, at high profit, through best-in-class partnering.

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1030 Country Club Drive, Suite B
Moraga, CA 94556
Phone: 925-948-8110

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19925 Stevens Creek Blvd, Suite 100
Cupertino, CA 95014
Phone: 408-973-7847

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2633-21 Street SW
Calgary, Alberta T2T 5A9

info@channel-impact.com

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