By Ken Presti, Senior Consultant, Channel Impact Vendors of all types are often looking for new ways to deliver their message to the channel. Nowadays, this not only involves the process of developing the message; it also relies on the ability to be heard above the din. After all, even the best and most […]Read More
By Ken Presti, Senior Consultant, Channel Impact While you are reading this, marketers around the planet are hunched over their keyboards, crafting messages intended to persuade people to do something, to buy something, or, perhaps, to feel a particular way about their product, service, or client. Doing this successfully is more of an art than […]Read More
By Ken Presti, Senior Consultant, Channel Impact Every day, the IT trade press springs forth with coverage of the latest and most diabolical attempts to steal data and bring down networks; often for profit, sometimes for fun, and, occasionally, to make a political statement. In each case, the white hats take on the black hats […]Read More
By Ken Presti, Senior Consultant, Channel Impact Through the years, we have done large numbers of partner satisfaction surveys, gauging the overall effectiveness of different companies’ channel programs, and asking partners for their thoughts on how to improve those programs. Whenever this type of initiative is launched, we can always bet our bottom dollar that […]Read More
August 5, 2013 (Walnut Creek, California) – Channel Impact, a full-service channel specialist for technology companies, today launched a new Channel Enablement Practice to better help clients extend their channel resources, reduce time to market and drive results. The practice delivers enhanced, end-to-end management of programs and services, furthering Channel Impact’s mission to support client’s […]Read More
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