Barracuda Adds New Enablement, Marketing and Engagement Features to Partner Program

Barracuda Networks, a Campbell, California-based IT security company, has rolled out new advancements to the Barracuda Partner Success Program.

The company is introducing a new channel marketing automation platform supporting co‑branded campaigns, social and email syndication and turnkey capabilities. In addition, a forthcoming partner locator is expected to further elevate partner visibility, credibility and differentiation by connecting customers directly with certified partners and fueling high‑intent opportunities.

“We’re creating more opportunities for partners to engage customers, sharpen differentiation and grow their business — and making it easier than ever to do so,” said Michelle Hodges, Senior Vice President of Global Channels and Alliances at Barracuda. “These enhancements reflect our ongoing commitment and our belief that partner success drives superior customer outcomes.”

The company is also expanding the recently launched Barracuda Mastery Program with deeper role‑based learning, new technical labs and advanced sales and technical badges intended to strengthen and validate partner expertise. New role-based segmentation and automation within the partner portal, including a guided journey that helps partners jump-start activities like co-selling, are designed to make it easier for partners to scale their business.

Channel Impact^®
These enhancements are intended to give partners a more connected, intelligent experience across customer engagement, enablement and growth activities. The company claims they will help partners move faster from identifying opportunities to delivering measurable customer impact.