This industry leading technology client was developing new roles to enable partners to pivot their business models, and needed a playbook for their internal partner enablement team.
Channel Impact created a digital playbook to establish best practices, tools, programs and other assets that help their internal team drive global customer and partner success initiatives. The content included:
Understanding of company strategy around the Customer Experience and Success approaches
Different roles within the Partner Success community and how they best serve the channel
Detailed view on all aspects of the Partner Success role Thorough view of the Partner Success Roadmap and step-by-step guidance to take partners through it
Portfolio of all available information resources and when to utilize them results icon
The client received overwhelming positive responses and executive support for this digital playbook, which is being utilized by the current team and as a training tool for new hires.
This client wanted to clearly articulate how partners can increase revenue with lifecycle services in preparation for an upcoming executive round table.
Channel Impact created an interactive digital guide that navigates partners through the steps to jump-start their services practice. The guide included market opportunity, training for skills development, demand generation programs, financial incentives, and other resources to help the partner succeed in their journey.
In just three short weeks, the client was able to show this executive partner audience how they could build a robust services practices. We keep the content fresh by updating it quarterly.
SKO meetings are annual opportunities for clients to get in front of the account managers (AM) of their most strategic partners. This client wanted to maximize face time and their investment by taking full advantage of every aspect of the Sales Kick Off (SKO).
Channel Impact helped optimize their SKO opportunity by crafting meaningful messaging that directly addressed:
How the two companies could work together to solve a customer issue and drive demand
Programs the partner can take advantage of to make it easy and financially rewarding for the two companies to work together
Where to turn for additional resources and help with closing deals
We ensured that all elements were targeted to this audience – from the main stage presentation, to booth signage, to sales collateral
The client had a successful SKO meeting and replicated the content in three additional global SKOs the partner held.
This medium-sized global enterprise wanted to help their Field Marketing Managers scale by offloading partner event management responsibilities. Because their partners are Global System Integrators (GSI) and Service Providers (SP) that drive significant revenue, it was critical to engage a trusted, experienced agency.
Channel Impact partner event experts took on management of the client’s GSI and SP events. End-to-end serviced included:
Management of all event logistics
Crafting of internal and external communications
Content creation and creative production of HTML emails, social media banners, event signage, infographics and more
Social media presence, including blogging and driving social engagement
Client gained economies of scale, programmatic efficiencies, and an improved partner event experience with Channel Impact messaging their events.
Getting Virtual and Live Events Up and Running – Fast
This client wanted an easy way to deliver co-branded events to their partners but their employees did not have the bandwidth to take on the project.
The client turned to Channel Impact to develop and manage a Partner Events-In-A-Box program. Our services included creating:
An Internal Operation Process: This mission-critical first step set up the internal operations for the program. This included establishing an easy way for partners to request Market Development Funds (MDF), gaining legal and finance approval, writing the program Terms & Conditions, and more.
Content: Created virtual and live event kits with everything a partner needs to pull off a successful event.
Marketing Communications: Developed internal and partner-facing communication plans and content.
Marketing Concierge Offering: Provided Event Marketing Concierge Services, managing all aspects of the partner’s upcoming event.
We enabled this smaller organization with limited resources to offer robust, impactful partner marketing event services that delivered results.