TD Synnex Adds Cisco and Microsoft to PartnerFirst Platform

TD Synnex has expanded the vendor reach of its PartnerFirst digital customer experience platform with the addition of data from Cisco and Microsoft. The move is expected to give partners greater visibility, automation and insight across the customer lifecycle.

“Partners don’t need more dashboards. They need better methods to help them identify opportunities sooner, act faster, and grow profitably,” said Reyna Thompson, President, North America, TD Synnex. “The latest enhancements to PartnerFirst give partners greater visibility across the customer lifecycle, automate key workflows, and turn data into action so they can scale their business with greater precision.”

Lifecycle stage analysis with reporting by quantity and value is now live for select vendors including Microsoft and Cisco, alongside personalized views tailored to internal data and PartnerFirst reseller profiles. New campaign management tools enable targeted nurture communications and message tracking across both reseller and end-user audiences, while direct integration with transactional systems allows users to seamlessly access agreement details and take immediate purchasing actions. In addition, opportunity reconciliation capabilities deliver close rates, revenue retention, renewal rates, upsell success, and churn.

In addition, partners are now able to see data and contracts for cloud customers with subscription widgets. Unified quoting is also now available with comprehensive dashboard and reporting analytics. Customers are also now able to purchase and monitor renewals easily and conveniently through a mobile app, currently available for Apple IOS and Android.

TD Synnex PartnerFirst Digital Bridge has also expanded its offerings, with Connectors now live for Salesforce and QuickBooks Online. These integrations streamline workflows by enabling real-time access to pricing, inventory, orders, and key lifecycle data.

“We are seeing immediate impact on customer growth as they leverage PartnerFirst and Digital Bridge,” said Jessica McDowell, SVP, NA Marketing and Digital Success at TD Synnex. “Customers that are regularly transacting across our digital offerings are seeing nearly 30 percent growth on average, outpacing customers not leveraging digital solutions. We know that optimizing features in PartnerFirst helps customers move deals earlier and close faster.”

Channel Impact^®
The enhanced digital experience is expected to give partners greater visibility, automation and insights to accelerate growth.