Ingram Micro Rolls Out “SMB Quick Buy”

Ingram Micro has announced the development of “SMB Quick Buy,” an intelligence-powered, click-to-purchase experience designed to significantly reduce time to market and give MSPs and other channel partners a more profitable way to scale their SMB business and service more end-user small businesses with Cisco solutions.

Starting next month in the U.S., with plans to expand globally, Cisco, including its Meraki portfolio, will be the first vendor integrated into an AI-powered purchasing experience developed jointly by Cisco and Ingram Micro on Ingram Micro’s Xvantage platform.

Partners can leverage the platform to build validated configurations, maximize margins, generate Cisco Deal IDs for qualifying SMB Quick Buy transactions, as well as place and manage orders without ever leaving Xvantage.

“Our research shows that MSPs using intelligence to improve efficiency will win more business,” said Eric Kohl, global vice president, security and networking, Ingram Micro. “Leading MSPs are developing their talent, strengthening strategic partnerships, and finding new ways to increase customer value and recurring revenue without adding costs at the same rate.”

“Partner profitability and growth are heavily influenced by operational efficiency and effectiveness, making our ability to speed the sales process with Ingram Micro and improve the experience for partners and their customers another clear differentiator,” said Andrew Sage, Vice President, Global Distribution Sales at Cisco. “Cisco and Ingram Micro have worked closely together to integrate our systems and leverage AI agents to allow our partners to spend more time on valuable customer-facing activities.”

Partners can minimize manual touchpoints so that smaller SMB opportunities become more profitable to pursue, develop quicker configuration, and quoting, and establish more consistent execution across sales teams and makes it easier to pursue a higher volume of SMB solutions in a single purchase order.

SMB Quick Buy will be available through Ingram Micro Xvantage for eligible Cisco SMB solutions. Additional solutions are expected to be added in the future.

Channel Impact^®
The roll-out is expected to enable MSPs and other channel partners to more easily standardize a repeatable purchasing workflow, respond faster, generate more customer opportunities, and reserve technical and commercial resources for higher-value customer engagement and service delivery.