AT&T Cybersecurity Updates MSSP Partner Program

Published On: August 30, 2021Categories: Buzz, Uncategorized

In an effort to better serve the MSSP community, AT&T Cybersecurity has launched a simplified partner program intended to help MSSPs monetize security capabilities and achieve higher levels of growth and profits.

Updated benefits include consistent pricing with competitive price books and flat renewals. Partners can sell the complete Unified Security Management SKU set, and gain access to price books for all currencies that are valid for the length of the contract. Flat renewals have been designed into the strategy to help partners maintain consistent margins. Pricing will not increase at the time of renewal for existing customers, and if the contract price has gone down, the partner will be given the lower price, according to the company.

MSSPs will also receive 24/7 support, as well as a resource center equipped with sales collateral and co-marketing content to help generate leads. A channel account manager, enablement kits, marketing funds, and deal registration are also included.

“The cybersecurity landscape is a challenging space, and its constant evolution makes it difficult to keep up with the latest techniques and threats,” the company said in a blog post. “To stay ahead of the curve, we continue making improvements to our award-winning USM solutions, helping to enable the best possible security outcomes for your customers. USM Anywhere also receives the latest threat intelligence automatically from the AT&T Alien Labs research team, allowing businesses to stay ahead of emerging and evolving threats, without having to conduct their own security research.”

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First launched in 2014, the program addresses a subset of the channel that is too often overlooked by vendors and service providers.

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