Automation Anywhere Updates Channel Program

Automation Anywhere, a San Jose-based Robotic Process Automation (RPA) company, has announced enhancements to its global partner program to further build skills, drive demand and increase opportunities for the company’s 2,000 worldwide channel partners.

Elements include improved partner training, and new sales and marketing initiatives with partner-ready, integrated campaigns and market development funds, updated processes to maximize margins and enable partners to yield specialization and innovation, and a new developer portal.

Automation Anywhere’s product line is designed to help customers automate business processes with software bots that perform repetitive and manual tasks, combining RPA, artificial intelligence, machine learning and analytics. The company’s Bot Store features more than 1,000 pre-built, intelligent automation solutions.

“The pandemic demonstrated an acute need for automation, and now more than ever, this technology holds promise for organizations looking to transform their business, improve efficiencies and discover new opportunities to address the challenges presented by Covid-19,” said Chris Riley, Chief Revenue Officer at Automation Anywhere. “To meet this demand, we are investing in our channel ecosystem to propel partners to capitalize on the growth of cloud-based RPA.”

The company has recently appointed Derek Toone as its new senior vice president of global channel partners.

Channel Impact^®
As companies accelerate their shift to the cloud and are looking for business resiliency in the midst of the pandemic, partners may find a new source of differentiation through RPA.