Avant Analytics Unveils Market Research Report on IT Security
Avant Analytics, the market research division of Avant Communications, a Chicago-based master agent, has released a new market research report on IT Security. The second installment in a series of documents marketed as “6-12 Reports,” the report is intended to be a comprehensive primer for enterprise buyers considering the featured technology over the next six to 12 months. The report leverages data collected by the company’s network of agents, as well as customer surveys, external data, and extensive interviews with subject matter experts.
“Almost every day, we read press reports about companies that have been breached or otherwise used as unwitting pawns by cybercriminals,” said Ian Kieninger, CEO and co-founder of AVANT Communications. “Readers of this document will be able to sustain a higher-level dialogue around how to protect the very existence of their companies.”
This AVANT 6-12 Report is designed to help business leaders assess their attack surfaces, the most malevolent threats, and whether their current defenses are truly adequate for the task. Areas of focus include common types of attacks, the key building blocks of IT Security, the “People” aspects of IT Security, and how to plan for response to an attack.
The report says ransomware, DDoS attacks, intrusion, and email phishing attacks are the threats about which customers are most concerned. Preparedness for attacks varies by vertical market, with the highest levels of risk perceived by respondents in the Business Services (80%) and Medical (68%) sectors.
Channel Impact®
We have shifted from a world in which the IT security budget is to be minimized, in favor of an environment in which the very survival of the business depends upon embedding security into every facet of the infrastructure. This report is intended to be distributed to enterprise buyers by the agents with whom they work, in order to streamline the sales process.
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