Barracuda Unveils New Global Partner Program

Barracuda Networks, a Campbell, California-based IT security company, has announced the launch of its new global partner program, dubbed the “Barracuda Partner Success Program.”

The new program supports partners across multiple routes to market, namely resale, MSP, and marketplaces. Partners who resell Barracuda solutions will be recognized for their Barracuda business as a whole, regardless of the route to market, and they will be provided with benefits and resources based on their total sales contribution.

The company is also introducing a certification for customer success as part of a drive to improve customer loyalty, customer satisfaction, and increased sales. New enablement tracks have also been added.

“We are seeing an increasing number of resellers either becoming hybrid or establishing a hybrid business model engaging with Barracuda for resale, managed services, and procurement through marketplaces,” said Jason Beal, Vice President of Worldwide Partner Ecosystems. “Through the Barracuda Partner Success Program, Barracuda resellers, for example, will gain access to sales and marketing enablement with resources showcasing how hyperscalers can provide their customers with joint solutions built for today’s modern IT environments.”

Barracuda also intends to refresh its Premier, Preferred, Authorized, and Affiliate levels early next year.

Channel Impact^®
The upgrades are ultimately intended to enhance partner agility in catering to the needs of customers in terms of how they consume, procure, and deliver technology solutions.