BigID, a firm based in New York and Tel Aviv, which uses advanced machine learning and identity intelligence to promote cybersecurity and enable compliance, has rolled out a new global partner program.
The program is intended to help resellers more easily add BigID’s data discovery, intelligence and privacy automation products to their portfolio to capture new revenue streams as companies comply with global privacy regulations like California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
VARs will receive access to a deal registration program, training, sales management tools, and joint marketing program support for webinars, events, and related activities and collateral, plus an enablement kit delivered through a dedicated portal.
“The addition of our new Momentum Value Added Reseller Program and portal will further enhance our ability to serve a broad range of enterprises worldwide,” said Louise Cooke, VP of VAR Channels at BigID. “We are excited to build upon our success and work with our VARs to deliver a world-class, integrated privacy solution to customers at a time when consumer data privacy is at a premium.”
The new program is also expected to enhance the company’s global presence, especially in Europe, Latin America and Asia-Pacific.
Companies are increasing their investment in data privacy, compliance and governance operations to comply with global privacy regulations like GDPR and CCPA, presenting an opportunity for VARs and managed security service providers (MSSPs) to capitalize on these new revenue opportunities.