Bitdefender has rolled out an updated MSP program with revamped incentives expected to promote increased profitability, and accelerated return on investment. The new enhancements will be added to the company’s existing Partner Advantage Network Program as part of the security vendor’s overall global go-to-market strategy.
“The introduction of the MSP Program, and updates to the PAN, will ensure that our valued partners continue to benefit by being able to add new services and technologies to their portfolios,” said Cristian Corabu, senior director of worldwide enterprise marketing. “This expanded channel portfolio will scale rapidly and enable both Bitdefender and its partners to excel.”
The program features a multi-level architecture, which will give MSPs varying levels of access to marketing development funds, dedicated operational and business support and access to Bitdefender’s expert team of technical account managers.
Bronze partners are entry-level participants who will receive tier-based pricing, usage breakdown visibility per customer, Level 2 Support and NFR license keys for internal use. Silver-level partners receive access to marketing development resources, a dedicated partner manager, and a locator listing. Gold partners additionally receive a dedicated Technical Account Manager and potential entry to the Partner Advisory Board and Reference Program.
This new partnership structure is designed to provide allied MSPs with a competitive advantage through access to the vendor’s technology plus a variety of other benefits on the marketing and business development side.