BlackBerry And Synnex Ink Distribution Deal

BlackBerry announced a new U.S. distribution agreement with Synnex and its Westcon-Comstor division, which focuses on security, collaboration, networking, and data center solutions. Under the agreement, Synnex will distribute the BlackBerry Enterprise Mobility Suite of software and services that supports enterprise-level management and control of IoT devices as well as secure communications for messaging and file types.

As part of the contract, Synnex will work to accelerate partner recruitment for the BlackBerry Enterprise Partner Program and is responsible for the training, enablement, and management of key reseller partners in the commercial and enterprise markets.

This expanded relationship builds upon existing collaboration between Westcon-Comstor and BlackBerry, spanning a number of years in Latin America and Asia Pacific markets. Additionally, Synnex is a partner within the BlackBerry Cylance Partner Program, distributing BlackBerry Cylance advanced endpoint security solutions through the reseller network.

“Trusted and respected security-centric partners are extremely important as organizations recognize benefits of secure IoT initiatives,” said Richard McLeod, Global Vice President of Enterprise Software Channels at BlackBerry.

“We are pleased to help BlackBerry expand its commercial and enterprise businesses in the U.S. through this strategic new agreement,” said Reyna Thompson, Senior Vice President, Product Management, North America, SYNNEX Corporation. “Due to our commitment to partner enablement through comprehensive services and support offerings, as well as our expertise in security and IoT, we are well-positioned to help customers effectively manage and grow their business with BlackBerry.”

Channel Impact^®
The agreement with Synnex is likely to help Blackberry to grow its customer base in strategic territories while leveraging value-added services, including financing options for subscription and consumption based programs.