BlueJeans Expands Partner Program with New Investments and Incentives

BlueJeans Network, Inc., the creator of a cloud service to connect desktops, mobile devices, and room systems in one video meeting, has updated its channel program. The revised program from the Mountain View, California-based company features a tiered structure designed to strengthen benefits and incentives for partners who invest in the skills and certifications required to deliver successful customer outcomes.

Offerings include virtual meeting rooms as well as online venues for smaller meetings and event-level platforms to support larger gatherings.

Program components include deal registration, market development funds and related marketing resources, leads distribution, target-based rebates, a new training and certification program, presales support, a revamped partner portal, and representation from a partner advisory council.

“We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin,” said Chief Revenue Officer George Mogannam. “The market has responded enthusiastically to BlueJeans’ integration of Dolby Voice technology and our integrations with Workplace by Facebook and Microsoft Teams. It is clear that enterprises increasingly expect BlueJeans to work across all our partners to solve the challenges of the modern workplace.”

Channel Impact^®
As organizations strive to increase agility in the workplace by improving the way teams communicate internally externally, they become increasingly reliant on skilled partners who can bring those benefits to bear. The updated program is intended to advance collaboration in the digital workplace by providing partners with the incentives and skills to meet customer needs, as well as to remain actively engaged with the vendor.