Brother Mobile Launches ISV Program to Support Mobile Apps

Brother Mobile Solutions, a Colorado-based printer vendor, has unveiled a new ISV Partner Program tier for ISVs developing mobile print technologies for a variety of verticals including field service, beverage and food distribution, transportation, retail, public safety, healthcare, and industrial cable labeling.

“This program is one more step in our mission to help build out and increase the capabilities of many vertical market ISVs and software developers,” said Ravi Panjwani, VP of marketing at Brother Mobile Solutions. “As we see the traditional autoID VAR channel changing shape and mission, engaging with and supporting software developers has become a critical mission for us. Today we’re actively working to build a broader knowledge base and drive industry innovation by supporting the developers of tomorrow’s mobile apps and related software.”

Benefits of the “Access ISV” program include software development funds to support vertical-specific applications, custom product configurations, solution integration, dedicated engineering support, demo and evaluation programs, promotion on the Brother Mobile Solutions website, a partner portal, an SDK library, and free printer hardware for testing and certification.

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother International Corporation, provides mobile printing and industrial labeling solutions to field workforces and mobile enterprises.

Channel Impact^®
The company hopes to help mobility-focused ISVs increase their presence in the marketplace, improve their solutions, deliver greater market value and boost revenues.