CenturyLink Expands EMEA Channel Program

CenturyLink has expanded its global channel program in EMEA as part of an initiative to grow its existing channel base and attract new partners in that region.

“The expansion of our channel partner program gives our current North American partner base direct access to resources in EMEA to better service customers, as well as allows CenturyLink to recruit new partners in the region who can take advantage of our extensive global solutions and network footprint,” said Craig Patterson, vice president of indirect sales at CenturyLink. “This regional launch underscores our continued commitment to our Partner community and recognizes the critical role the indirect channel plays in enabling our mutual customers to become more digital.”

Key elements of the updated program include dedicated account teams and sales, marketing, development, operational and maintenance support throughout the entire customer life cycle. A partner portal offers a variety of materials and training tracks, providing partners with the tools and resources to sell and deliver tailored customer solutions.

“Organizations are increasingly seeking providers that can help them transform their businesses through improved operational efficiency, IT agility and security,” said Bart van Aanholt, CenturyLink’s vice president of Continental Europe and MEA sales. “Our expansion in EMEA combines innovative technologies with industry-leading, dedicated channel resources and a focus on providing an exceptional customer experience, to give partners a strong platform for success.”

The program is designed to work with a variety of business models, including value-added resellers (VARs), direct, master and sub agents, system integrators, solution providers and consultants. It addresses a comprehensive portfolio of solutions spanning networking, security, hybrid cloud and IT, voice and unified communications, and managed services and IT consulting.

Channel Impact^®
In addition to supporting the company’s recruitment efforts, the updated program is also expected to help partners meet accelerated market demand as organizations continue to transform their businesses with digital solutions.