Channelscaler Launches New Benchmark for Partner Performance

Channelscaler, a San Mateo, California-based company with a partner ecosystem platform, announced the launch of Scaler Index, a new industry benchmark designed to give partner leaders a clearer, data-driven standard for measuring partner performance and program maturity. The benchmark identifies the behaviors, patterns, outcomes, and performance levels that characterize successful partner programs.

“Partner leaders don’t need more dashboards; they need proof,” said Pam Erlichman, SVP of Marketing at Channelscaler. “For too long, fragmented systems and inconsistent attribution have made partner performance difficult to measure and even harder to compare. Scaler Index creates a common standard for understanding what good looks like, giving partner leaders credible benchmarks to demonstrate impact, identify opportunities and make better decisions about where to invest.”

For the inaugural Scaler Index, Channelscaler analyzed anonymized deal registration data from more than 30,000 partners across the Channelscaler platform between 2016 and 2025. The analysis examined the first three years following deal registration implementation to identify the performance patterns that emerge as adoption grows and deal registration becomes embedded within everyday partner-selling motions.

According to the company, the median program’s closure rate was 176% higher in year three than in year one, indicating that as deal registration programs mature, organizations see not only greater pipeline volume but also stronger conversion of registered opportunities into closed business.

Channel Impact^®
The Scaler Index is designed to convert industry benchmarks into actionable intelligence, enabling organizations to compare their own performance against anonymized benchmarks, identify areas of strength, and uncover opportunities for improvement using the data already generated by their partner programs.