Cohesity Expands Partner Program to Better Meet the Needs of Data Management Market

Cohesity, a San Jose-based company with a data management platform intended to resolve issues with mass data fragmentation, has announced new enhancements to simplify its global channel program, introduce new bonuses for bringing on new customers, upgrade market development fund management, and add a new tiered partner structure.

“Our enhanced program opens up a world of opportunities for partners, many of which are already benefiting from selling our disruptive data management solutions to customers around the world,” said Bill Lipsin, vice president of global channels at Cohesity. “Last fiscal year, nearly 70 percent of our active channel partners grew their business over 100 percent and many partners grew their business in excess of 200 percent. This enhanced program will continue to provide partners with exciting ways to increase profitability and offer greater value to customers, and it is designed to accelerate and reward partner success.”

The company has introduced new incentives for partners that bring in first-time customers. North America and Asia Pacific partner sales teams in the preferred and premier tiers are eligible for bonuses between $5,000 and $50,000 for every new Cohesity customer they sign. Bonuses are determined by the initial deal size. Follow-on purchases are also eligible for bonuses. Incentives in other regions may be offered on a market-by-market basis.

A new MDF management tool automates processes so that partners can easily request, manage, and submit claims while also providing dedicated support and 24/7 help desk assistance.

Channel Impact^®
The new tier structure is expected to provide a useful roadmap through which partners can grow their Cohesity business. The program shows a particular sales emphasis on driving new logos.