ConnectWise, a provider of business automation software for technology solution providers (TSPs), has announced the launch of its new partner program intended to help partners grow their cybersecurity practice. The program is based on access to exclusive offerings, resources and support to help them improve profitability and scale of managed cybersecurity solutions.
The program is designed to meet three key objectives: to help TSPs build a more strategic, trusted relationship with their clients, to provide a world-class experience for partners and their clients, and to help partners introduce new value-added services to their clients while accelerating partner business growth.
“Back in 2018, we told our partners that cybersecurity was the next frontier, the next big revenue opportunity,” said ConnectWise CEO Jason Magee. “Partners told us they would value more proactive sales support on their journey to build leading cybersecurity practices, which is why our first priority with our new partner program is in this area.”
Benefits include access to a partner development manager, no-cost internal use licenses, market development funds, co-op marketing funds, and a free marketing concierge. As partners advance through each of four levels, they receive increased access to benefits.
“Cybersecurity will represent about 50% of a TSPs revenue by 2022—but it can be challenging for TSPs to know where to start to get things off the ground, or continue their efforts,” said Clint Maddox, CRO, ConnectWise. “We’re introducing the Partner Program now because we realize most of our partners want to launch a new practice or do more to scale their existing offerings and we have the technical aptitude and resources to help them do that effectively.”
Cybersecurity is an area of opportunity for solution providers who want to attract new clients and improve retention and satisfaction among their existing ones. This program is intended to help partners build winning cybersecurity practices to address critical client needs while accelerating their own success and profitability.