EfficientIP Updates North American Partner Program; Adds New Director of Channel Development

EfficientIP, which specializes in network security automation solutions and DDI, has enhanced its Smart Partner Program by simplifying the onboarding process and introducing a variety of other initiatives aimed at better enabling channel partners to address the challenges of business transformation projects such as data protection, mobility and cloud.

Elements include technical and sales training, a leads distribution program, access to sales, marketing and technical resources, and support services including hardware replacement and 24×7 TAC access.

The Philadelphia-based company has also appointed John Ricciardi as its new channel development director, developing and executing a regional channel strategy for North America. Ricciardi brings over 20 years of network technology and partner program experience beginning in the education sector working as a systems engineer, before moving to Lucent Technologies where he led development of their enterprise-focused solutions. He joins EfficientIP from Nokia where he held business development and global partner management roles for seventeen years.

“DDI is one of the most critical parts of an enterprise network and often overlooked,” said Ricciardi. “We are deeply complementary to partners’ offerings, helping them to address customer needs for modernizing their infrastructure. I see tremendous opportunity to grow the business through the channel, and I am looking forward to successfully developing the company’s presence in North America.”

Channel Impact^®
The partner program is designed to offer channel partners a broad range of features and integration capabilities within the network security and automation space. The company also claims a strategic alliance ecosystem with complementary technologies from Cisco, VMware, Microsoft, RedHat, and ServiceNow.