Identity Automation, the Houston-based provider of “RapidIdentity,” an Identity and Access Management (IAM) platform, has launched a new partner program as part of the company’s 2.0 growth strategy.
The new partner program provides tools, training, and resources necessary to develop IAM expertise and sell the company’s three solution stacks: RapidIdentity IAM, RapidIdentity MFA, and RapidIdentity for Healthcare (formerly HealthCast).
Organized into five tiers, the new program was designed with the flexibility to encompass all partnership types. Reseller, Ecosystem, Managed, and Services partners are all supported by the program and will be given access to resources and exclusive partner benefits, such as sales tools, discounts, earned marketing development funds, cross-promotional branding, and joint lead generation activities, via an online VIP partner portal.
“Our new VIP Program is a critical element of the Identity Automation 2.0 growth strategy and increases the range of benefits available to our customer base,” said Chief Revenue Officer Geoff Surkamer. “As we continue to rapidly expand and increase market penetration, we value our partners as extended members of the Identity Automation 2.0 team, alongside our dedicated sales, technical, and support teams.”
Identity Automation’ platform addresses single sign-on, and also provides automated lifecycle management and provisioning, integrated privileged access management, delegated identity administration, password management, and multi-factor authentication.
The program is wisely designed to address the needs of a broad spectrum of partners, which is extremely important in securing growth of profits and market share.