Ingram Micro Named Global Distributor for Microsoft HoloLens 2

Ingram Micro has been authorized globally to market, sell and support the Microsoft HoloLens 2, a pair of mixed reality smart glasses that retail at $3,500 per unit.

“It’s an exciting time of innovation, collaboration and change across the IT industry – especially when it comes to IoT and immersive technologies where the business applications are growing exponentially,” says Mike Zilis, executive vice president and group president at Ingram Micro. “We’re seeing a growing demand for mixed reality and IoT in a variety of vertical markets across the globe.”

Acting in concert with Microsoft, the Irvine, California-based distributor will take a phased approach to marketing and selling Microsoft HoloLens 2, starting in North America and select areas of EMEA and Asia Pacific. The new Microsoft portfolio is being supported by Ingram Micro’s global IoT practice, which was established in 2017, and is differentiated by its online marketplace and uniquely orchestrated and growing “secure-by-design” portfolio of solutions, kits, components and services.

“Ingram Micro’s integrated IoT and mixed reality strategy is aligned with Microsoft’s vision of intelligent edge and intelligent cloud computing, and will help us jointly enable businesses across the globe to work smarter using and learning from the experience HoloLens delivers,” says Matt Fleckenstein, Head of Mixed Reality Marketing at Microsoft. “Microsoft is pleased to expand our relationship with Ingram Micro and work across the organization to bring HoloLens 2 to the global channel.”

Channel Impact^®
The announcement demonstrates the expansion of Ingram Micro’s IoT business, and provides allied channel partners with worldwide access to Microsoft’s Mixed Reality portfolio. Ingram Micro attributes the alliance to its expanding focus on advanced solutions, IoT, AI, and big data. Mixed reality now gets added to that list.