Kaspersky Unveils 2017 Partner Program

Published On: February 13, 2017Categories: Buzz, Uncategorized

Kaspersky Lab has rolled out the company’s 2017 channel partner program along with plans for new, regional events, which will occur throughout the year.

The overall intent of the program update is to offer more rewards, training, and incentives plus add new customized, regional support, backed by a larger regional sales footprint.

This year partner sales managers will also act as a single point of contact for partners. This means that partner sales managers will focus on smaller territories, in order to help them to provide more personalized, regular interaction with their partner contacts.

The company has also announced its first enterprise specialization. The Kaspersky Anti Targeted Attack (KATA) specialization is intended to help enable partners to differentiate themselves and earn additional margin on registered, qualified and approved new Kaspersky Lab sales. The company is also adding a specialization for Managed Service Providers (MSP). In addition, Kaspersky intends to expand its integration with popular remote monitoring and managing (RMM) platforms, such as Connectwise and LabTech, which are already available to channel partners.

The company is also launching regional Kaspersky Lab Partner Summits in six major cities, including Dallas, Chicago, San Diego, Miami, Minneapolis and Boston. These summits will build upon current partner program activities, expand product training and technical solutions support, as well as allow the opportunity for more engaging one-on-one communications.

The updated channel partner program will be effective on April 1st.

Channel Impact®
The security space continues to gain momentum and influence within the IT partner community. As the demand and opportunity increase, program evolution will be necessary in order to maintain desired levels of partner loyalty.


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